Posts tagged blog marketing strategy

To have a chance to succeed it will take me blogging like a pro, here are my 9 tips.

1. Find your editorial
2. Give a BEST look to your blog
3. Identify your community and pick up an active part
4. Meet other bloggers and do conversation for your blog
5. Make competitive intelligence
6. Invest social networks from the outset
7. Start your mailing list today
8. Sell your own product and service
9. Give your best!

Find your theme and “just stick to it”

If a subject is particularly close to heart create another blog in need, I realized that much of readers interested in the topic was “out of the Rat Race” and “personal development” but don’t was not necessarily interested in how to improve the SEO of your blog.

To choose your theme it should be understood that there are two criteria to be taken into account, what you like about and what your readers would like to hear you speak.

If you have ambition for your blog you can not ignore the second criterion in this connection you need to understand that people want quality, we must ask if you have the necessary expertise and competence to produce quality content.

Give a unique look to your blog

The design is important if you want your blog is different from the mass you need to invest time to offer your visitors a picture that is specific to your site.

I personalized with colors, why I am inspired by the design of other blogs, useless indeed reinvent the wheel and draw on all models that have proven themselves. To advise you about to make changes in small steps and seek the advice of your surroundings and you’re most faithful readers.

But I still was not satisfied with the outcome and I wanted to give a unique identity to my blog, so I contacted a graphic designer who created the logo of a blogger friend, he offered me a very attractive price for a logo, banner and a background image, he is currently working on the design and I hope soon to have a unique visual identity for a blog.

Identify your community on the Internet and pick up an active part

For each subject you are addressing are looking for blogs and forums that meet and participate in discussions, that you gain visibility on these sites but also to compare your ideas with others interested in the topic and to refine.

As in human relationships you must give before receiving, but ultimately it is a very effective way to attract visitors interested in your topic.

Meet other bloggers and do conversation for your blog

I decided to physically meet all the bloggers I appreciate the blog or I can turn to move, very few people have this approach, however, is an important demonstration of your motivation and your involvement in your project.

This allowed me to forge strong relationships with many people, we share information, we advise each other, and it is very rewarding and is one of the sides which I like best.

Remember to put the forms either, you must make people feel that you contact that you are perfectly aware that their time is precious.

And do not forget to thank them; it’s amazing the number of people who contact people on the internet to ask a question and once the response forget to say thank you is really obnoxious.

The marketing plan is a document that describes the qualitative and quantitative:

1. Market situation
2. Nature and form of action to be undertaken by marketing in the new year,
3. Planning,
4. Budget in terms of costs,
5. Commercial benefits in terms of turnover and margin expected
6. Allocation of responsibilities.

It is backed by the sales budget which he justifies the objectives by providing business investment that will be achieved.

Its achievement is the primary objective of marketing teams. It can be modified or amended during the year but the consequences of any change must be reflected in a revised forecast of sales associated with it.

Analysis of data taken into account in its preparation: those relating to the market and those that reflect the business performance of the company

Ideally this analysis should be made for each market segment that the company’s products are directed.

This table summarizes the data it requires to assess market trends, the share of the company’s products in specified amounts or revenues, and its evolution. It can quickly see the realism of projections and the level of effort they require. It must be reviewed to support the strategic choices and justify the action program marketing.

Recall of strategic objectives and the strategy it serves

Each of the components of the strategy will find one or more answers in the actions described and quantified by the marketing plan. Too often strategic thinking is seen as a theoretical approach and its conclusions are not sufficiently taken into account when it comes to defining the action plan.

Action plan for product blog marketing advantages

The four components of product are those actions described in the marketing mix.

At each target customer is a list of products and shares a picture of expected performance and cost.

A detailed schedule of development of each action is necessary and can be attached to the plan.

Many actions “products” have implications for one-year and older. It is good to project the results on at least two years.

The plan of distribution programs

For each channel a program of action is considered or selected according to expected benefits.

The communication plan is programmed by target customers and as targets for recruitment or retention withheld. The campaigns may include product or brand as a whole.

1. This plan is one that requires the longest delays of implementation due to constraints of space reservation.
2. Shares of stimulation are also scheduled according to their recipients and budgeted and compared to objectives.
3. The encryption of the budget shares for products, distribution, communication and stimulation is a summary table.
4. Organization responsible for implementation of plans its marketing organization, with each person a list of plan components under its responsibility, as well as horizontal linkages with other business functions involved in delivering the actions.
5. Operating budget – This brings together all human and material costs and budgets for studies that accompany the action of marketing.

Validation of the marketing plan is in the steering committee, with responsibility for sales, research and development, production, quality, logistics, procurement. The marketing plan then becomes the tool that will build the results of the exercise in preparation, with the support of all services under the responsibility of the marketing department.

The blog, a new means of communication

More than just a gimmick, it is becoming a new means of communication in the professional sphere.

However, it remains unknown to most of our leaders. What is this new concept? What are the issues? What advantages and disadvantages are they? Here are all the questions facing our business leaders when they want to create a blog.

Concept

Blog is a personal diary, posted on the Internet, which serves to disseminate information and start a dialogue. It is in the form of a Web page containing data of all sorts in the form of courses texts and has several links. It is updated regularly. Customers may react to a topic by filing comments. There are different types of blogs as the target and the goal we want to achieve.

Blog Conversation – set up so that employees can discuss them on informal topics. Everyone is free to participate, leave comments and feed the contents of the blog.

Blog Collaborative – Designed for work groups. It aims to facilitate communication between the different actors in the same project. It also allows them to keep abreast of the progress of their work.

It is important that the blog is accessible to everyone at any time, and that its content is regularly updated. It is also preferable to apply to recipients of spontaneous and frank manner, and to read and respond to all comments; primarily negative ones do not leave a bad image of the company.

At first glance, the blog seems to offer many advantages.

With its low cost and ease of use, it is very profitable and efficient. It saves time and space. It has the ability to centralize in one place a multitude of information, it avoids to store around information, relieves servers and mailboxes. Moreover, it avoids duplication. You can search on a blog of documentation in relation to a specific topic already treated so it can be used as a tool for knowledge management.

On the other hand, the various opinions and suggestions left by the public on products.

Better meet their expectations and adapt to their requirements, and thus be more responsive to competition.

Once launched, the blog must be fed to continue to regularly attract the interest of readers. Therefore it is necessary to build a team that will be responsible for managing the blog and who will speak daily to respond to comments and renew the content.

It is important to explain the purpose of such a process and invite them to participate in this action. All employees should have the opportunity to express themselves by sharing their opinions and suggestions. The trade must be bilateral.

Blog is a communication tool that symbolizes the dynamism and modernity. Accessible to all, it allows for outside and inside the company a privileged contact. This is an important asset for a company that wants to stand out from the competition and have a positive impact on its customers. In view of the advantages it possesses, it is likely that in future it knows the same success in the business, he met with individuals.